Privacy Policy

AAA CHIPS respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.

In the event our site contains links to third-party sites and services, please be aware that those sites and services have their own privacy policies. After following a link to any third-party content, you should read their posted privacy policy information about how they collect and use personal information. This Privacy Policy does not apply to any of your activities after you leave our site.

I. Information We Collect

Information we collect falls into one of two categories: “voluntarily provided” information and “automatically collected” information.

This privacy policy aims to give you information on how AAA CHIPS collects and processes your personal data, including any data you may provide through our websites, when you sign up to our newsletter, purchase product or a service. Our websites are not intended for children and we do not knowingly collect data relating to children. It is important that you read this privacy policy together with any other privacy policy or fair processing policy or notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements the other policies and notices and is not intended to override them.

1.2. Controller of Personal Data

AAA CHIPS is the controller and responsible for your personal data. Reference to AAA CHIPS (or “we”, “us” or “our”) in this policy refers to all companies within the AAA CHIPS group of companies.

2. Log Data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details about your visit.

Additionally, if you encounter certain errors while using the site, we may automatically collect data about the error and the circumstances surrounding its occurrence. This data may include technical details about your device, what you were trying to do when the error happened, and other technical information relating to the problem. You may or may not receive notice of such errors, even in the moment they occur, that they have occurred, or what the nature of the error is.

Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons.

3. Device Data

When you visit our website or interact with our services, we may automatically collect data about your device, such as:

4. Geo-location data

Data we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

5. Collection and Use of Information

We may collect personal information from you when you do any of the following on our website: Use a mobile device or web browser to access our content Contact us via email, social media, or on any similar technologies When you mention us on social media We may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources. For example, Our marketing and market research activities may uncover data and insights, which we may combine with information about how visitors use our site to improve our site and your experience on it.

6. Security of Your Personal Information

When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use, or modification.

Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure, and no one can guarantee absolute data security.

You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services.

For example, ensuring you do not make your personal information publicly available via our platform.

7. How Long We Keep Your Personal Information

• Purchase our products or services;
• create an account on our websites;
• subscribe to our service or publications;
• request marketing to be sent to you;
• enter a competition, promotion or survey; or
• give us some feedback.

5. How We Use Your Personal Data

5.1. General Approach and Guidelines

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

5.2. Data Authorization Exception

According to relevant laws and regulations, it is not necessary to obtain your authorization to collect your personal information under the following circumstances:
1. Related to national security and national defense security;
2. Related to public safety, public health and major public interests;
3. Those related to criminal investigation, prosecution, trial and execution of judgments;
4. It is difficult to obtain your own consent in order to protect the life, property and other major legitimate rights and interests of the personal information subject or other individuals;
5. The personal information collected is disclosed to the public by yourself;
6. Collect personal information from legally disclosed information, such as legal news reports, government information disclosure and other channels;
7. Necessary for signing the contract according to your requirements;
8. It is necessary to maintain the safe and stable operation of the products or services provided, such as finding and handling the failures of products or services;
9. Necessary for legal news reporting;
10. Academic research institutions are necessary to carry out statistics or academic research based on the public interest, and conduct de identification of the personal information contained in the results when providing academic research or described results;
11. Other circumstances stipulated by laws and regulations.
Please be aware that, according to applicable laws, if we take technical measures and other necessary measures to deal with personal information, so that the data receiver cannot re identify specific individuals and cannot recover, or we may conduct de identification research, statistical analysis and prediction on the collected information, which is used to improve the content and layout of the Daohe big data platform and provide product or service support for business decisions, And improve our products and/or services (including using anonymous data for machine learning or model algorithm training), then the use of such processed data does not need to be notified to you and your consent. If we stop operating AAA CHIPS products and/or services, we will stop collecting your personal information in a timely manner, notify you of the notice of stopping operation in the form of one by one delivery or announcement, and delete or anonymize the personal information we hold.
According to relevant laws and regulations, it is not necessary to obtain your authorization to collect your personal information under the following circumstances:
1. Related to national security and national defense security;
2. Related to public safety, public health and major public interests;
3. Those related to criminal investigation, prosecution, trial and execution of judgments;
4. It is difficult to obtain your own consent in order to protect the life, property and other major legitimate rights and interests of the personal information subject or other individuals;
5. The personal information collected is disclosed to the public by yourself;
6. Collect personal information from legally disclosed information, such as legal news reports, government information disclosure and other channels;
7. Necessary for signing the contract according to your requirements;
8. It is necessary to maintain the safe and stable operation of the products or services provided, such as finding and handling the failures of products or services;
9. Necessary for legal news reporting;
10. Academic research institutions are necessary to carry out statistics or academic research based on the public interest, and conduct de identification of the personal information contained in the results when providing academic research or described results;
11. Other circumstances stipulated by laws and regulations.
Please be aware that, according to applicable laws, if we take technical measures and other necessary measures to deal with personal information, so that the data receiver cannot re identify specific individuals and cannot recover, or we may conduct de identification research, statistical analysis and prediction on the collected information, which is used to improve the content and layout of the Daohe big data platform and provide product or service support for business decisions, And improve our products and/or services (including using anonymous data for machine learning or model algorithm training), then the use of such processed data does not need to be notified to you and your consent. If we stop operating AAA CHIPS platform products and/or services, we will stop collecting your personal information in a timely manner, notify you of the notice of stopping operation in the form of one by one delivery or announcement, and delete or anonymize the personal information we hold.

5.3. Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

5.4. Promotional Offers From Us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us, purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and in each case you have opted into receiving that marketing communication.

5.5. Third-Party Marketing

We will get your express opt-in consent before we share your personal data with any company outside the AAA CHIPS group of companies for marketing purposes.

5.6. Opting Out

You can ask us or third parties to stop sending you online marketing messages at any time by using the “Unsubscribe” feature contained at the bottom of each such email message. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

5.7. Cookies

You can set your browser to refuse all or some browser cookies, or to when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our websites may become inaccessible or not function properly. Please also refer to any policies governing cookies that we may adopt from time to time (which will be found on our websites).

5.8. Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. How Long Will You Use my Personal Data?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data can be requested from us by contacting us.

In some circumstances you can ask us to delete your data. In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

8. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. This includes the following:

If you wish to exercise any of the rights set out above please contact us.

9. Administrative Fees

Where permitted under law, we may charge a reasonable administrative fee to process any request you may have with respect to your personal data or this policy.

10. What We May Need From You

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

11. Time Limit to Respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex, but we will contact you if this is the case.